How Much Does It Cost to Build a Website for a Small Business

If you’re a small business owner wondering what it really costs to get a professional website up and running—you’re in the right place

At Imagined By Design, we can help launch your first website or give an outdated one a much-needed refresh. We know it can be confusing trying to figure out pricing, especially when it feels like everyone gives you a different number.

So let’s walk through everything—step-by-step.

What You’re Really Paying For When You Get a Website

Whether you’re starting from scratch or rebuilding, here are the main components that affect how much your website will cost:

Design & Setup:
One-Page Website – Great for freelancers, consultants, or startups who just need an online presence. This usually includes a homepage with all your info (about, services, contact, etc.) neatly organized. Expect to spend between $500–$2,000, depending on how custom you want the design to be.

Multi-Page Website (Typically 5–10 Pages) – Ideal for growing businesses that want separate pages for services, testimonials, team bios, blogs, and contact. Pricing generally starts around $1,500 and can go up to $5,000 or more, depending on content and functionality.

Custom WordPress Build – Need a site that’s tailored to your brand with added functionality like booking forms, portfolios, or client portals? A custom WordPress build from a professional agency like ours typically starts around $2,500–$7,500+, depending on the scope and features.

We focus on mobile-friendly, fast-loading, search-optimized designs—so your customers find you quickly and enjoy using your site on any device.

Ongoing Costs to Keep Your Website Running Smoothly
Launching your website is just the beginning. Here’s what you’ll need to budget for on an ongoing basis:

Domain Name
This is your website’s address (like yourbusiness.com). You’ll need to register it annually. Most domains cost between $10–$30/year, depending on the extension (.com, .org, etc.).

Website Hosting
Hosting is what keeps your site live on the internet. For most small businesses, shared hosting is affordable and reliable—starting at $5–$30/month.

If you want faster load times and better security, you might consider managed WordPress hosting, which can range from $25–$100/month.

Maintenance & Updates
Websites need care just like cars. Plugins need updating, backups need running, and things occasionally break. We offer monthly maintenance plans starting at $50/month, which include updates, security monitoring, and technical support.

Want us to handle everything? We’ve got all-in-one support packages that cover hosting, maintenance, minor edits, and more—starting at $200/month.

SSL Certificate (Security)
SSL secures your site (that little padlock in the browser). Many hosts now include this free, but premium certificates or custom setups can cost $50–$200/year.

Optional Add-Ons (That Are Often Worth It)
Depending on your goals, you may want to invest in a few extra features:

Professional Branding
If you don’t already have a logo, brand colors, or style guide, we can help. Branding packages start around $500 and ensure your website matches your business personality.

Ecommerce Features
Planning to sell products or services online? Adding a shop, payment gateway, and product management system (WooCommerce, for example) adds complexity. Expect ecommerce functionality to start around $750 and scale up based on inventory, shipping, and checkout needs.

SEO Setup
Search Engine Optimization (SEO) helps people find your website on Google. We include basic SEO in all sites, but full SEO audits, content planning, and optimization can range from $300–$2,500+, depending on how competitive your market is.

Copywriting & Photography
Need help writing your site content or getting high-quality visuals? We offer: Copywriting – Starting at $150/page

 

Imagined By Design Website Packages
Here’s a snapshot of our most popular packages:

Package What’s Included Starting At
Starter One-page design, mobile-optimized, contact form, basic SEO starting at $300
Growth 5–7 page WordPress site, SEO, responsive design, domain & hosting setup starting at $1,000
Ecommerce Online store setup, payment processing, inventory tools, training $4,000+
Ongoing Care Plans Hosting, updates, backups, support & performance monitoring $200–$600/month

All packages will be customized to fit your business’s unique goals. We offer a free consultation to get familiar with you and your business before we price out your package. No surprises!

Why Work With Imagined By Design?
We’re not just another web design agency—we’re your creative partner. When you work with us, you get:

A clear process – No tech overwhelm. We explain everything.

Personalized service – We listen, ask smart questions, and build with your goals in mind.

Mobile-first design – Your site will look and work great on phones, tablets, and desktops.

Ongoing support – We stick around after launch to help your site grow with your business.

Ready to Get Started?
Let’s chat about your goals and see if we’re a good fit. Whether you need a brand-new site or just want to revamp what you already have, we’re here to make it easy—and even a little fun.

👉 Book a free consultation today
👉 Or check out our portfolio at imaginedbydesign.com